Navigating Social Media


This course contains five lessons on learning Social Media. After the course, you have a quiz to test your knowledge.

What is Social Media?
Social Media in Business
Your brand, your audience, your social media plan
Campaigns, promotions and community
Audience journey on social platforms, apps and networks

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1 course
5 Lessons
“Course Award: Micro-Credential
Course Duration: Hours
Course Complexity: Beginner

Beginner – Introduces a concept and explores the concept and how it is applied.
Intermediate – Explores a concept and builds from an entry-level understanding through to an advanced level of mastery.
Advanced – Focuses on complexities of subject matter; participants must understand the subject matter before enrolling in the course. Typically designed for managers or people with experience in the subject matter.”

Often people struggle with using social media for their business, finding it a bit overwhelming and not exactly sure where to start, what all of the different platforms are, and where to get the best results for the energy and revenue put into a particular social media vertical.
This micro-credential is a foundational course on social media. It provides a broad base of knowledge to allow you or your business to excel by having a clear understanding of the use of social media and the different available platforms and how each can strengthen the other.
Upon completing this course, you will have the direction and knowledge coupled with the tools and confidence to help you become more focused and effective with social media.
This micro-credential leads on to other short courses within the subject area of Social Media.


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