FOODLOGIC

Connecting brands with people, products and customers through a shared love of food.

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BASED IN SYDNEY. REACHING WORLDWIDE.

A MARKETING AND CONSULTING HOUSE FOR THE FOODSERVICE SUPPLY CHAIN AND THE HOSPITALITY INDUSTRY

At FoodLogic, we believe in the power of brands to deliver business growth and buyer engagement. It just makes sense – companies can only thrive when their brands are in line with their product range and the team shares their brand values and mission.
That’s why we created FoodLogic. We speak your language and ensure your marketing strategy, people & culture, product development and supply chain systems are aligned and delivering real results.
We offer personal service to ensure every project is tailored to your business needs and budget. Most importantly, FoodLogic provides you with data and analytics so you can effectively measure your progress and your return on investment.

ABOUT VENESSA

A former Executive Chef, Venessa Barnes stepped out of the kitchen and into a new career as a sales leader, educator, speaker, industry advocate and skilled marketer specialising in food and hospitality.

Her previous senior roles at Top Cut Foods, Game Farm and Australian Pork in business development and marketing have given her a wide range of knowledge and skills, which she now brings to her clients at FoodLogic.

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WHAT WE BRING TO THE TABLE

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FOR YOUR PEOPLE

Your people are your sales team, they sell your story to your customers. Are they aligned to your vision, your mission and your values?

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FOR YOUR PRODUCTS

Every business has a product, it might be food or a menu or service. FoodLogic specialises in connecting and positioning your product with the right audience.
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FOR YOUR CUSTOMERS

A business is nothing without customers. FoodLogic uses a wholistic approach to connect you with your target audience and turn connections into sales.
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NEXT STEPS

It’s as easy as 1-2-3

Let’s Connect

“Venessa’s knowledge of the industry, drive and connections allowed me to rely on her to get any job done.”

Matthew Fox

Manager, Commercial at ClubsNSW

“Venessa is a true Polymath of the food industry, with a depth of experience in a multitude of areas. This gives her a rare ability to connect the dots in a very complex food system.”
Melissa Pepers

Futurist, Business Designer & Mother

“The depth of Venessa’s experience and established relationships provided the link between the site and the supplier and what they can actually do for them beyond the basics.”
Raymond Pace

Account Specialist, Miele Australia

“My experience and continued journey with FoodLogic and their team has been nothing short of exemplary. From their pivotal learning content to the relevant, clear and concise examples of how to valuably connect to industry peers whether as a supply chain provider or end user consumer.”

Dominic van Herk

Business Development Manager, Foodservice

“Venessa has an in-depth understanding of all dimensions within foodservice. Her passion for the sector, ability to engage with multiple stakeholders and understand supply chain through their eyes, then see what success looks like for their business, means that FoodLogic is at the cutting edge.”
Nicholas Robert

Founder at Learning Vault

“Organising a major event is always a big challenge particularly when it’s your first. However Venessa Barnes and FoodLogic not only helped with the venue, underpinning IT, identifying potential Speakers through their extensive Foodservice network, providing advice on having the most effective agenda and even designed event collateral.”
Julian Harniman

Former CEO, Tourism Training Australia

“Venessa Barnes is the most professional and proficient person in FMCG. Venessa is a solution focused person and has proved outstanding at identifying key issues and putting together a process that allows a business to work in a structured way towards finding a solution.”
Adam Moore

Culinology Director, Culinary revolutions

“Over the years I have utilised Venessa’s skill set to develop pork products that fit a market gap. Together we have hosted chef tours at our head office farm and collaborated on projects that has resulted in new business for Rivalea on a National level.”
Leeanne Dalitz

Foodservice & Business Development Manager at Rivalea Australia

“Venessa’s work ethic, technical knowledge, solution-driven mindset, vast networks, and above all her determination and passion for our industry is second to none!”
Scott Evans

Non Executive Director and owner Director, Game Farm Pty Ltd

“I have had the pleasure of working with Venessa both directly and indirectly over the past 20 years for one of Australia’s largest value added, protein suppliers. Our relationship is one built on loyalty and integrity.”
Lindy Graves

State Sales Manager, Top Cut Foods

“I would describe Venessa and FoodLogic as the missing link”.
Venessa comes in with industry experience, a huge network and understanding of the whole supply chain and every facet of the hospitality industry.”
John Deane

Executive Chef

“Mark my words – Foodservice businesses are in for a real win with Venessa’s strong focus on working with supply chain and culinary leadership end users.”
Sam Burke

Business Manager Foodservice / Corporate Chef Global Marketing at Meat and Livestock Australia

“Venessa is a leading figure and genuine mentor to everyone in the industry. She is always happy to help, develop, support and encourage the up and coming generation of Chefs.”
Alex Patterson

The Ary Toukley

“The team at FoodLogic has made our journey into the digital world effortless. It has been a pleasure to build our new website from the ground up with Venessa’s expert knowledge of the foodservice industry, and we at Simped Foods look forward to our next chapter with social media!”
Brian Elton

Area Sales Manager, Simped Foods

“Venessa is passionate, connected and empathetic to all individuals she works with, from apprentice chefs and school children to Executive Chefs and corporate organisations.”
Paul Rifkin

Paul Rifkin, Consulting

RESOURCE GUIDES

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Discover The Wonders Of Menu Engineering

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Glocalization – A Word For Our Times

Glocalization – A Word For Our Times

Apr 28, 2023

Like so many things, the word ‘Glocalization’ has been around for a while but is becoming more prominent now following the pandemic years of 2020-2 when our world was turned...

LET’S BE FRIENDS!
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READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?

GET IN TOUCH TODAY TO RECEIVE A COMPLIMENTARY 30-MIN CONSULTATION WITH VENESSA

Request a consultation

Request a consultation