MEET THE FOLKS THAT MAKE UP THE FOODLOGIC TEAM

We are fortunate to have a dynamic, professional and strategic team who each love what they do and the results they deliver. Get to know the experts that make up the FoodLogic team!

  • Co-Founder

    Described as a ‘Foodservice Superstar’, ‘Game Changer’ and ‘Hospitality Thought-Leader’, Venessa specialises in connecting the dots between people, products and brands.

    From her beginnings as a chef, Venessa has successfully transitioned into influential senior business development and marketing roles with industry-leading companies such as Top Cut, Simplot, and Game Farm.

    In 2016, Venessa was appointed as Business Development Manager – Foodservice Marketing for the producer-owned industry body, Australian Pork. With a focus on enhancing menu placement within the high-volume foodservice sector, she collaborated closely with chefs and major buyers for nearly four years, ensuring the success of products and programs.

    Venessa’s passion for marketing led her to establish FoodLogic, a company designed to help food businesses boost brand awareness, profitability, customer loyalty, and team engagement. By fostering meaningful connections, FoodLogic aims to drive sustainable business growth.

    As a dedicated advocate for the foodservice industry, Venessa contributes her expertise to various boards and committees. She currently serves and advises prominent organisations such as World Chefs, Tourism Task Force, and the Royal Agricultural Society. Her accomplishments have led to her appointment as an Ambassador for the Red Meat Industry.

Phillip Lynch (FoodLogic C0-Founder) smiling indoors with short dark hair, wearing a dark shirt, background includes windows.

  • Co-Founder

    Phil has 30+ years of technology background in manufacturing, banking and managed services.

    He has worked for start-ups in the United States as well as with some of the world’s largest technology companies, including Amazon Web Services. Phil has the unique ability to identify simple technology solutions to drive efficiencies into your business.

Emily Witty (FoodLogic Digital Marketing Specialist). She's smiling, wearing a headband and a black dress with polka dots.

  • Digital Marketing Specialist

    With over 12 years of digital marketing experience, Emily joins the FoodLogic team as our resident digital and branding specialist.

    Em found her passion for marketing and digital comms while studying for a Bachelor’s Degree in Business and Commerce. After finishing uni, she took on various marketing roles in community health, tourism and education industries. She’s now falling in love with all the foodservice industry has to offer.

    Emily is a quick study and a lover of all things digital and social media. She has skills in:

    • digital strategy/planning

    • Brand and graphic design

    • video production and editing
      graphic design
      copywriting

    • web design and SEO

    • paid ads strategy and implementation

    Emily is here to help you with all your digital needs!

WORK WITH US

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WORK WITH US •

OUR VALUES

At FoodLogic, our approach is rooted in principles that guide everything we do. We believe that success in the foodservice industry comes from a blend of expertise, creativity, and a dedication to genuine partnership.

Our core values—embodied in the word LOGIC—are a reflection of who we are and what we bring to every project. These values define our work, shape our relationships, and drive us to continually raise the bar for our clients and the industry at large.

  • We lead with integrity, setting the standard in foodservice marketing and consulting. We inspire our clients and partners to push boundaries, adopt innovative practices, and pursue excellence in everything they do.

  • Transparency and honesty are at the heart of our relationships. We believe in open communication and value the trust our clients place in us, sharing our insights, strategies, and results with clarity and respect.

  • Growth is our guiding principle—whether it’s growing brands, nurturing talent, or expanding our impact. We’re committed to helping foodservice businesses evolve and succeed through smart strategies and thoughtful action.

  • We bring fresh ideas to the table, staying ahead of trends and technology to deliver forward-thinking solutions. From creative campaigns to sustainable practices, we embrace innovation to keep our clients competitive and relevant.

  • Item descrOur clients are our partners. We believe in working together to achieve shared goals, valuing the unique perspectives and insights each client brings to the journey. Through collaboration, we create tailored, impactful solutions that drive success.iption

Ready to Get Started?

Let’s chat about what we can cook up together! Book a complimentary consultation with us and discover the possibilities for your business.

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