Described as a ‘Foodservice Superstar’, ‘Game Changer’ and ‘Hospitality Thought-Leader’, Venessa Barnes specialises in connecting the dots between people, products and brands.

From her beginnings as a chef, Venessa has successfully transitioned into influential senior business development and marketing roles with industry-leading companies such as Top Cut, Simplot, and Game Farm.

In 2016, Venessa was appointed as Business Development Manager – Foodservice Marketing for the producer-owned industry body, Australian Pork. With a focus on enhancing menu placement within the high-volume foodservice sector, she collaborated closely with chefs and major buyers for nearly four years, ensuring the success of products and programs.

Venessa’s passion for marketing led her to establish FoodLogic, a company designed to help food businesses boost brand awareness, profitability, customer loyalty, and team engagement. By fostering meaningful connections, FoodLogic aims to drive sustainable business growth.

As a dedicated advocate for the foodservice industry, Venessa contributes her expertise to various boards and committees. She currently serves and advises prominent organisations such as World Chefs, Tourism Task Force, and the Royal Agricultural Society. Her accomplishments have led to her appointment as an Ambassador for the Red Meat Industry.


FoodLogic’s clients cover the length and breadth of the foodservice industry. Here are just some of the companies and organisations we have worked with recently:


FoodLogic’s clients cover the length and breadth of the foodservice industry. Here are just some of the companies and organisations we have worked with recently:

“Venessa’s knowledge of the industry, drive and connections allowed me to rely on her to get any job done.”

Matthew Fox

Manager, Commercial at ClubsNSW

“Venessa is a true Polymath of the food industry, with a depth of experience in a multitude of areas. This gives her a rare ability to connect the dots in a very complex food system.”
Melissa Pepers

Futurist, Business Designer & Mother

“The depth of Venessa’s experience and established relationships provided the link between the site and the supplier and what they can actually do for them beyond the basics.”
Raymond Pace

Account Specialist, Miele Australia

“My experience and continued journey with FoodLogic and their team has been nothing short of exemplary. From their pivotal learning content to the relevant, clear and concise examples of how to valuably connect to industry peers whether as a supply chain provider or end user consumer.”
Dominic van Herk

Business Development Manager, Foodservice

“Venessa assisted Restaurant & Catering Australia by connecting us to her network, which has been instrumental in assisting businesses to not just survive during these challenging times, but also to thrive.”

Wes Lambert

Hospitality Industry Advocate

“With Foodservice being such a fragmented industry, you really need someone with the connections, experience & energy Venessa brings. If you want to win in the space and need a safe pair of hands, FoodLogic is where you need to go!”
Tony Green

Ceo, Australian Foodservice Advocacy Body (AFAB)

“Venessa is passionate, connected and empathetic to all individuals she works with, from apprentice chefs and school children to Executive Chefs and corporate organisations.”
Paul Rifkin

Paul Rifkin, Consulting

“Venessa is a driven, highly talented and experienced person whose main focus is to achieve tangible outcomes for any client who seeks the assistance of FoodLogic.”
Sissel Rosengren

Managing Director, Food Industry Foresight

“Venessa has an in-depth understanding of all dimensions within foodservice. Her passion for the sector, ability to engage with multiple stakeholders and understand supply chain through their eyes, then see what success looks like for their business, means that FoodLogic is at the cutting edge.”
Nicholas Robert

Founder at Learning Vault

“Organising a major event is always a big challenge particularly when it’s your first. However Venessa Barnes and FoodLogic not only helped with the venue, underpinning IT, identifying potential Speakers through their extensive Foodservice network, providing advice on having the most effective agenda and even designed event collateral.”
Julian Harniman

Former CEO, Tourism Training Australia

“Venessa Barnes is the most professional and proficient person in FMCG. Venessa is a solution focused person and has proved outstanding at identifying key issues and putting together a process that allows a business to work in a structured way towards finding a solution.”
Adam Moore

Culinology Director, Culinary revolutions

“Over the years I have utilised Venessa’s skill set to develop pork products that fit a market gap. Together we have hosted chef tours at our head office farm and collaborated on projects that has resulted in new business for Rivalea on a National level.”
Leeanne Dalitz

Foodservice & Business Development Manager at Rivalea Australia

“Venessa’s work ethic, technical knowledge, solution-driven mindset, vast networks, and above all her determination and passion for our industry is second to none!”
Scott Evans

Non Executive Director and owner Director, Game Farm Pty Ltd

“I have had the pleasure of working with Venessa both directly and indirectly over the past 20 years for one of Australia’s largest value added, protein suppliers. Our relationship is one built on loyalty and integrity.”
Lindy Graves

State Sales Manager, Top Cut Foods

“I would describe Venessa and FoodLogic as the missing link”.
Venessa comes in with industry experience, a huge network and understanding of the whole supply chain and every facet of the hospitality industry.”
John Deane

Executive Chef

“Mark my words – Foodservice businesses are in for a real win with Venessa’s strong focus on working with supply chain and culinary leadership end users.”
Sam Burke

Business Manager Foodservice / Corporate Chef Global Marketing at Meat and Livestock Australia

“Venessa is a leading figure and genuine mentor to everyone in the industry. She is always happy to help, develop, support and encourage the up and coming generation of Chefs.”
Alex Patterson

The Ary Toukley

“The team at FoodLogic has made our journey into the digital world effortless. It has been a pleasure to build our new website from the ground up with Venessa’s expert knowledge of the foodservice industry, and we at Simped Foods look forward to our next chapter with social media!”
Brian Elton

Area Sales Manager, Simped Foods


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