WELCOME TO THE FOODLOGIC FAMILY

WE’RE THRILLED TO BE WORKING WITH YOU. THIS IS YOUR SPACE TO KICK THINGS OFF

Let’s get started.

This questionnaire is designed to help us understand your business, goals, and communication priorities more deeply. Your responses will guide strategy, messaging, and content across all marketing channels.

Please fill out this form as thoroughly as possible. If unsure about any section, feel free to leave it blank and we will discuss it during our follow-up session.

BUSINESS NAME

BUSINESS FOUNDATIONS

What are the core services you offer?

What makes you different from competitors?

How would you describe your business in one sentence to someone who’s never heard of the brand?

What are your short-term business goals (next 6–12 months)?

What are your long-term growth goals (next 2–5 years)?

CUSTOMERS & MARKET

Who are your target customer segments (e.g., cafés, restaurants, pub groups)?

What problems do you solve for your customers?

What are the most common questions you receive from new prospects?

Are there any industries or client types you’re planning to target in the future?

BRAND IDENTITY

How would you describe your brand tone? (e.g., friendly, professional, down-to-earth, bold)

Are there any words, styles, or visuals you would avoid using in communications?

What story do you want your brand to tell? Is there a tagline or mission statement currently in use?

DIGITAL EXPERIENCE

What feedback have you received about the current website (good or bad)?

What functionality do you need on the website (e.g., quote request, postcode checker, booking form)?

Are there examples of websites you like and why?

What actions would you like users to take on the site?

SOCIAL MEDIA

What social platforms are currently in use?

What’s been working well in terms of engagement or following?

Are there team members or customers who can be featured?

How often would you ideally like to post content?

Are there topics you want to focus on or avoid?

EMAIL MARKETING & CRM

Which platform do you currently use for email marketing?

Do you segment your audience or send the same email to all contacts?

What types of emails would you like to send? (e.g., newsletters, impact updates, promotions)

Are there any compliance or opt-in requirements to be aware of?

METRICS & REPORTING

What are the most important metrics you’d like to track each month? (e.g., enquiries, click-throughs, social engagement)

Who on your team will be reviewing monthly reports?

How often would you like check-in meetings or progress reviews?

CONTENT & RESOOURCES

Do you have existing content you’d like to re-use? (photos, videos, case studies)

Are there specific clients or projects we can feature?

Is there someone internally who can help gather new content if needed?

Do you have a bank of testimonials or reviews?

COMMUNICATION PREFERENCES

Who will be the main point of contact for FoodLogic?

What is your preferred communication method? (e.g., email, phone, shared doc)

Are there any internal approvals or timelines we should be aware of?

ADDITIONAL NOTES

Is there anything else you’d like FoodLogic to know before we begin?

Are there any concerns or specific areas you’d like us to prioritise early on?

Next Steps:

Once this questionnaire is complete, we’ll review and schedule a follow-up session to walk through the responses and finalise any missing elements before launch.